Mark Harden of the Denver Business Journal reported that Colorado has launched a long-term care planning awareness campaign called "Own Your Future." Read It Here (New Window)

The Colorado Long Term Care Partnership

The state of Colorado has also set up a website for consumers at Colorado.gov (New Window). The site includes a short video of the Governor explaining why long term care insurance is important and how the Colorado long term care partnership can help.

In that video, Govenor Bill Ritter Jr. states:

"Over the past two years, we've taken a number of steps to insure that healthcare is more affordable and accessable to residents of our state. Therefore, long term care plannning is more affordable than ever..."

The "Own Your Future" campaign highlights and attempts to make Colorado residents aware of the need for long term care planning and the availability of the Colorado Long Term Care Partnership.